Chad Sims has 14 years of business development and marketing experience with both client and agency experience working for companies including Nike, PowerBar, and Polo Sport. From an agency side his work includes many sports and entertainment marketing, promotional and youth programs for clients like Procter & Gamble, EA Sports, Coors, Toyota, Johnson & Johnson, Union Pacific and retail tie-ins with WalMart, Target, and Kroger.
Over this span he also led many sports and entertainment marketing/licensing initiatives tied into official programs for the NFL, NASCAR, MLB, Madonna and U2. His approach centers around making new brand connections with consumers using an extensive background with brand development/management, licensing development/programs, cause marketing, event marketing and executions combined with a strong sense of understanding new paths for a brand to take based on its authenticity and current positioning.
Chad received a Bachelor of Arts degree in Political Science from the University of Colorado at Boulder.